According to Incore, XHTML 1.0 Transitional was still one of the most popular web development technologies, even though it was released at the turn of the Millennium. Its website suggested that almost a third (32%) of all Fortune 500 companies still worked with XHTML 1.0 Transitional in 2013, with only 30% adopting state-of-the-art HTML5 technology to provide futureproof functionality that meets the needs of an increasingly mobile consumer base.
It has taken some considerable time for HTML5 to gain widespread adoption in all types of industries. Nevertheless, the fact that the majority of web traffic in the US alone is now derived from mobile devices such as smartphones and tablets has ramped up the need for online brands to deliver consistent and intuitive brand experiences to customers and prospects. If you’re a digital entrepreneur looking to design and deliver flexible and exciting environments for customers online, take a leaf out of the following three industries that are already pushing the boundaries of what’s possible with HTML5 technology.
eLearning: Hugely accessible and no limits on course functionality
Until recent years, Adobe Flash had been the industry standard development software for those designing eLearning courses for students online. Historically, the animation and interactivity of Flash has been a major boon for eLearning course providers. However, Flash has been cast aside by the leading smartphone and tablet manufacturers in favour of HTML5, providing the same user experience on any mobile device as a desktop or laptop. HTML5-powered online courses are therefore more accessible to learners, such as those who prefer to sit and learn reading from their tablet on the sofa. Unlike Adobe Flash, HTML does not require any plug-ins to be downloaded and installed, ensuring a slick, intuitive learning experience on any leading web browser. HTML5 is considered safer too, as Flash has security vulnerabilities that do get patched but the frequency with which they are found is a concern to many.
iGaming: State-of-the-art cross-platform gaming experiences
In the UK alone, the number of people placing bets or playing casino games with iGaming brands via smartphone or tablet devices rose to 51% in 2017 according to the Gambling Commission. Today’s demanding and highly competitive landscape means that software developers and operators have had to change tack and focus firmly on mobile-friendly experiences to their casino players and sports bettors. Mobile devices are simply becoming second nature even outside of entertainment. The average smartphone owner picks up their devices 1,500 times a week. The rising accessibility of public Wi-Fi and 4G connectivity means mobile gaming experiences have become just as important as desktop ones. This site demonstrates the most trusted iGaming brands, including Spin Palace and Betway, now offer HTML5-powered video slots and table games to players worldwide.
Industrial manufacturing: Keeping up with vendors
Human-machine interface (HMI) platforms are now benefitting from the power and fluidity of HTML5 technology. One of the biggest problems industrial manufacturers have with technology is that they are being left behind by vendors that are moving towards HTML5 rather than ActiveX or Visual Basic for Applications (VBA). Unfortunately, these software packages are now deemed too resource-intensive. On the contrary, HTML5 transcends desktops and mobile devices to provide a universal standard for visuals and interaction.
With the ability to support richer media elements such as audio and video without compromising on resources, maintain a consistent design approach to user experiences and operate programs far quicker than ever before, HTML5 technology is set to remain at the backbone of web development into the next decade.