4 SEO Best Practices for Optimizing Images


SEO best practices are useful for a website, not only in its written content. When image and other media is also optimized for SEO, your traffic can increase considerably, and you get to view better result from slight efforts. Not only are images important for a website experience and are indispensable, but they can also tell Google important information like bounce rate and loading time of your website. 

SEO-optimized images bring in better traffic with the optimization intent. Google helps read and increase user engagement when more optimized images are added to the search engine for users to interact with. With all these advantages of optimizing your images, it’s only constructive to start doing it and read the following tips for best optimization techniques:

Select Image File Names

It’s one of the crucial image optimization best practices to name your file using definitive and clear words. This practice helps Google identify your image and help your site rank through it. For this task, get your primary keyword and save the image in its name. Add hyphens after every word to make it readable by Google and register it as optimized. Make sure to create clear, descriptive keywords for your images and save them with these rather than unidentifiable numbers or letters. 

Assign Alt Tags

Alt tags are the most important for images on a website, whether inside a blog or without any supporting written data. These tags or text that define an illustration when it can’t be loaded for various purposes are important by Google to recognize the image by readers and search engines both. Moreover, alt tags help the site rank better with its optimization as it is easily accessed with accurate keyword setting and search intent. 

Resize and Compress Images

An image should, first of all, fit well in a website to be viewed and used resourcefully by readers. If you don’t want your site to be slower in providing information and with an increased bounce rate that can kill its SEO efforts, it’s important to resize images. 

Most high-quality images are heavy in size and large dimensioned when clicked with a camera with quality. However, these usually slow down the site and don’t fit in the dimensions when viewing on desktop or mobile. For this reason, use tools and plugins like Yoast SEO, adobe acrobat, Pixlr, and so on for image optimization. You can also get expert help with the best SEO company in Sydney that will guarantee a thorough display of media. Experiment with different sizes and compression rates to come up with quality ones for your site. 

Add Caption

Adding descriptive sentences to your images may not be directly related to increasing your SEO influence but can help increase credibility and interaction with the image. These descriptions should be highly engaging but short and useful to the content on the website. 

Readers may need more information on an image than just alt tags and file names that captions can provide better and help them understand its subject. Lastly, image captions can help decrease the bounce rate of a site page and make it more consistent than its competitors. 

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