When it comes to online advertising, pay-per-click (PPC) is one of the most common and effective options. The average cost-per-click (CPC) in the legal industry is $6.46, and the most expensive legal industry keyword CPC is $1090.

You must have seen PPC ads at the top or sides of search engine results pages (SERPs) and on other websites across the internet. This guide will discuss PPC ads, including Google Ads, Bing, Facebook, Display, and more.

What Are PPC Ads?

PPC ads, or pay-per-click advertising, are a form of online advertising that allows businesses to bid on keywords to display their ads when users search for those terms.

PPC ads are an effective method to reach potential customers actively searching for the products or services you offer. Because you’re only charged when someone clicks on your ad, it’s a very cost-effective way to advertise your business.

How do PPC Ads Work?

The process of running PPC ads is relatively simple. You need to create an account with a PPC ad provider, such as Google Ads, Bing, Facebook, Display, and more. Once you’ve created an account, you’ll need to create campaigns and ad groups and add keywords to each group.

When someone searches for one of your target keywords, your ad will be displayed along with the other ads bidding on that keyword. An ad’s position is decided by how much you’re willing to pay per click (PPC) and your quality score, which is a measure of how relevant your ad is to the search term.

How Much Does PPC Advertising Cost?

The cost of PPC advertising can vary greatly depending on the provider and the market’s competitiveness you’re targeting. However, most providers charge based on a “cost-per-click” (CPC) model, so you only pay when someone clicks on your ad.

It’s vital to find a provider that understands the nuances of each platform and can help you get the most out of your campaigns.

Some providers are only experts in Google Ads, while others have experience with Facebook, Bing, and display advertising platforms. When looking for a PPC management company, it is essential to find one with a comprehensive understanding of all these different systems to create truly effective campaigns.

Depending on your business goals and budget, any one of the following platforms could provide excellent results.

Google Ads

Google Ads is the most popular pay-per-click advertising platform in the world. Millions of businesses use it to reach potential customers searching for their products or services online.

Google Ads allows you to target your ads to people based on what they’re searching for on Google, as well as their location, age, gender, and interests. You can target ads to specific websites and mobile apps.

Google Ads is a great way to reach your target audience quickly and easily. You can get started in just a few minutes and start seeing results almost immediately.

Bing Ads

If you’re looking to expand your business’ online reach, Bing Ads may be a good option for you. Bing Ads is a pay-per-click advertising service offered by Microsoft that allows businesses to advertise on the Bing and Yahoo! search engines.

Bing Ads operates similarly to Google AdWords, allowing businesses to create ads targeting specific keywords and demographics. There are some critical differences between the two services. These include:

-Bing Ads has a smaller reach than Google AdWords. Bing Ads reaches approximately one-third of the global search market, while Google AdWords reaches over two-thirds.

-The cost-per-click (CPC) on Bing Ads is typically lower than on Google AdWords. It means that you can get more clicks on your Bing Ads advertising budget.

-Bing Ads offers unique features such as demographic targeting and dayparting that are not available on Google AdWords.

Facebook Ads

Facebook Ads are a great way to reach your target market. You can create custom audiences based on interests, demographics, and behaviors. You can also target people who have visited your website or engaged with your brand on Facebook.

The ad format options are also very versatile. You can use images, videos, carousels, slideshows, collections, and more. And you can choose various objectives, including website clicks, app installs, video views, lead generation, and more.


Whether you’re looking to create a brand awareness campaign or drive more leads and sales, display advertising can help. You can target specific audiences based on interests, demographics, and behaviors with display ads. And you can choose from numerous ad formats, including banners, skyscrapers, and video.


Social media is a vast world, and there are many options for advertising on various platforms. Google Ads and Bing Ads are the two largest PPC networks, but other options such as Facebook Ads and Display Ads can also prove to be very helpful in promoting your business.

About the author


Add Comment

By lovejeet


Get in touch

Quickly communicate covalent niche markets for maintainable sources. Collaboratively harness resource sucking experiences whereas cost effective meta-services.